If you are looking at monetizing your website, then you need to join the SEO race to increase your page rank. With a higher pagerank, you can expect more traffic for your website. Web analytics is a good resource that you can use to evaluate your website’s performance in terms of popularity.
 Optimizing your site yourself is not an impossibility. But there are a number of SEO techniques that only top-notch SEO firms can offer. There are newer trends of increasing traffic your site, one of which is behavioral targeting. So if you do not have the time, the effort nor the skill to do some serious SEO for your site, but you have a few dollars that you can shell out, then it’s high time to hire a SEO firm.